Privacy Policy
Last updated: 27 October 2026
Please read the terms of this Playtest Arcade User Privacy Notice (this "Notice") carefully. The Notice describes to users ("User", "Users", or "you") how Pixelprize Limited ("Playtest Arcade", "we", "us", or "our") use data related to our websites, mobile applications, content, features, digital events, promotions or products we create or operate (the "Services"). This Notice is incorporated into and forms a part of Playtest Arcade's Terms of Service (the "Terms"). Where a region-specific notice below applies to you, it shall control to the extent it is in conflict with or different from this Notice.
As used below, capitalized terms not defined in this Notice have the meaning given to them in the Terms. "Personal data" and "personal information" generally mean any information that directly or indirectly identifies you, which might vary slightly depending on applicable laws. Examples of personal data include: your name, email address, gender, age, and other information about you such as data about your device or how you use the Services.
This Notice does not apply to your use of any third-party developer's game that you find and access through the Services. The processing of your data by game developers ("Game Partners") is governed by the respective Game Partner's privacy policy.
1. Information we collect about you
Playtest Arcade is the controller, within the meaning of applicable laws, with regard to the collection, processing and use of personal data in the context of the Services and as described in this Notice. This means Playtest Arcade is responsible for deciding the purpose and the means of how your personal information will be used and processed. We collect information about you, which include:
- the username and avatar you choose, and the information you give us when you cash out: the details PayPal shares when you sign in with PayPal (your name, email address, PayPal account ID and verification status, and your address where PayPal provides it) and the delivery details for your chosen reward (such as a name, email address, phone number or Venmo handle);
- the feedback you give when you complete a test, such as your answers to test questions and any comments you write;
- information regarding your activity within Playtest Arcade, including tests started and completed, game installations, play time, coins and rewards earned, cash-outs, and participation in tasks, leaderboards, teams, events and promotions;
- your device information such as device model, operating system, device ID, advertising identifiers, IP address, and device location;
- whether certain apps are installed on your device, such as our own games and other rewards apps;
- device security and fraud-prevention signals, such as device integrity check results, whether the device is modified (for example rooted or jailbroken) or an emulator, whether a VPN is active, and tap timing and motion-sensor readings during play;
- Session ID, information on how you access the Services (including frequency, what time, how long, and from which device(s), active users and intervals), your activity and engagement within the Services (such as in-app events, tasks, leaderboards, teams, ratings), your approximate and precise location or the country from which you are accessing the Services ("Usage Data").
- data related to software or applications when you play and engage with games discovered in our Service, including the duration of your game play time (which may require you to change your device settings). To enable Playtest Arcade to provide you with the Services, including the loyalty rewards program, you direct Playtest Arcade to collect information about you from Game Partners, including your installation of a particular game, in-game purchase information and in-game advertising information, transaction types, events, actions, clicks, impressions, and use of virtual items, game achievements, statistics and information on bugs and malfunctions ("Gameplay Data").
We specify the personal data we collect for each purpose of processing, together with their applicable legal basis, in the Table for Legal Processing Activities in Section 2 of this Notice.
Data collected from third party sources
We collect the following personal data from the following third party sources:
| Category | Source |
|---|---|
| Gameplay Data (including game installs, in-game purchases and view of in-game advertisements, time and stamps, game identifier); and corresponding mobile device identifier or advertising identifier | Game Partners, including their mobile measurement and analytics providers |
| When you sign in with PayPal to cash out, PayPal shares your name, email address, PayPal account ID and verification status, and your address where PayPal provides it ("PayPal Account Data"). | PayPal |
| Device integrity results, and the country and network type (for example, VPN or data centre) derived from your IP address | Our device integrity providers and our network and IP-intelligence providers |
2. Use of personal data
Playtest Arcade may link or combine the personal data we collect through several methods, including but not limited to software integrations, tools, and proprietary machine learning algorithms or artificial intelligence ("AI"), so that we may provide you with a personalized experience. We generally use personal data to:
- provide, deliver, monitor and improve our Services (including customer support and respond to requests, complaints and feedback, troubleshoot software bugs and operational problems and to communicate with you according to your preferences), which requires us to track third party app installations (conversions) to award points, offer rewards to Users based on their completed tests and active usage of Game Partner applications, and to enable gift card redemption. This includes meeting operational and business transaction requirements such as billing advertising clients, attribution of game installs, accounting, calculating Units earned in and otherwise enabling the Rewards Program and delivering prizes for leaderboards, sweepstakes and other promotions.
- personalize advertisements and promotions of games on the Playtest Arcade platform (including personalize the Services for you with tailored suggestions of games, features and events through the Services, promote games available in your country, and provide you with loyalty rewards in accordance with your profile and tier status using the parameters further explained in the Table for Legal Processing Activities below).
- display your username and rewards or progress information to you and others on leaderboards and other community features within the Playtest Arcade platform
- offering participation in activities such as leaderboards, sweepstakes, promotions, and other digital events and determine winners.
- build the Playtest Arcade community of users by marketing Playtest Arcade's Services on third-party platforms, including for targeted advertising of Playtest Arcade on third party mobile applications and websites and for measurement and optimization of such marketing campaigns.
- fraud prevention, including the need to verify your digital identity to secure our platform and Services, including automated detection of fraudulent activities as further explained in the Table for Legal Processing Activities below.
- improve and develop new products and update features in our Services.
- create industry reports and develop insights about our business with aggregate data or in a format that is anonymized and cannot be used to re-identify Users.
- help train our machine learning and AI models to provide you with personalized content and user experience as well as for the purposes outlined in this Notice.
- abide by local law.
The legal basis for Playtest Arcade processing your personal data as described in this Notice will typically include one or more of the following:
- performance of our agreement with you and our other Users, including to run and enable the Playtest Arcade rewards program and provide customer support.
- meeting our legal and compliance obligations under applicable laws.
- our legitimate interest in, for example, monitoring, promoting and improving services we provide, securing the Services, assuring use of our Services in accordance with our Terms, business analysis, and developing new products and services.
- consent, when required by applicable laws.
For more information on the legal basis for specific processing activities, see the table below.
Table for legal processing activities
Scroll the table sideways to see all columns.
| Processing purpose | Categories of data used | Legal basis for processing |
|---|---|---|
| Account creation and editing, and to provide access to and deliver our Services | Your username, avatar and account preferences, PayPal Account Data, the delivery details for your chosen reward, your communications with us, and data related to community features you use ("Account Data"). | Processing is necessary for the performance of a contract with the User (i.e. the account creation). Without this information, we will not be able to provide the service you have requested. |
| Ensuring compliance with our statutory retention obligations under commercial and tax law as well as other legal obligations of Playtest Arcade. | Account Data and records of your cash-outs (amount, date, reward method and delivery details). | Processing is necessary to comply with our legal obligations under commercial and tax law. |
| To maintain and improve the Services | Account Data Test feedback (your answers and comments in tests) Usage Data (Defined in Section 1 of the Notice) Gameplay Data (Defined in Section 1 of the Notice) IP address (including approximate location and country), exact geolocation data (including longitude and latitude), mobile device identifier, advertising identifier or other unique identifiers, data about your operating system, device model and device language, log data (e.g. network connection type, applications connected to the platform including the site you came from, go to next, and the web page(s) you access during your session in the platform), whether certain apps are installed on your device, and device security and fraud-prevention signals described in Section 1 ("Device Data"). | It is in our legitimate interest to maintain and improve our Services by better understanding your preferences, the use of Services, and to avoid bugs or similar errors in order to ultimately provide you with the best possible Service. This basis also applies for the EU. Where required by applicable laws we will obtain your consent. |
| Enabling you to redeem rewards earned in our Services or to engage in and claim prizes on our Promotions | Account Data Gameplay Data Device Data (mainly location) Loyalty Rewards Tier status Participation in community features including data sharing with other Users, certain Gameplay Data, avatar and/or User name Gameplay Data Device Data (with precise geolocation) Usage Data | Processing is necessary for the performance of a contract with the User (i.e. display rewards selection available in your country and providing you with the reward or prize from Promotions we run). Without this information, we will not be able to provide the service you have requested. Processing is necessary for Playtest Arcade to enable you to redeem rewards and to prevent abuse of Reward Program. This basis also applies for the EU. Where required by applicable laws, we will rely on User consent. |
| Personalization of Services, including content on the Playtest Arcade platform, game ads, and promotions; and building user profiles | Account Data Device Data Gameplay Data Usage Data | It is in our legitimate interest to show you game recommendation advertisements and promotions that are tailored to your interests. Where required by applicable laws and in the EU, we will obtain your consent. Usage Data, including whether certain apps are installed on your device, is used in the context of profiling user preferences. |
| Law Enforcement, Regulators and Other Parties for Legal and Security Reasons | Account Data Device Data Gameplay Data Usage Data | It is in our legitimate interest to protect our rights and the App. Compliance with due EU laws where we are required to cooperate with due and competent authorities and courts |
| Marketing and advertising of the Playtest Arcade Services (including data sharing with third-party platforms) | Device Data (limited to advertising ID and IP address) Gameplay Data | It is in our legitimate interest to acquire new users and build the Playtest Arcade community. Where required by applicable laws and in the EU, we will obtain your consent |
| Monitor and analyze usage and activity trends, including measuring the effectiveness of our Services to clients, creating operational reports and developing insights about our business with aggregate data | Account Data Device Data Gameplay Data Usage Data | It is in our legitimate interest to monitor and analyze the use and effectiveness of our Services in order to improve our Services. This basis also applies for the EU. Where required by applicable laws we will obtain your consent. |
| Send push notifications about your account, rewards, games and events | Account Data Push notification token and notification settings | It is in our legitimate interest to keep you updated on your account, rewards and our Services. You can turn push notifications off at any time in your device settings. Where required by applicable laws and in the EU, we will obtain your consent |
| Customer service, including when contacting us by phone, email or otherwise | Account Data Device Data Gameplay Data Usage Data | It is for performance of the contract to provide you with customer support, ensuring efficient and user-friendly communication and processing of your request. Where required by applicable laws we will obtain your consent |
| Security and fraud detection prevention including sharing of information with, and collection of information by, fraud detection providers (such as device integrity services) | Account Data PayPal Account Data Device Data Gameplay Data Usage Data | This processing is necessary for the performance of a contract with the User (i.e. the account creation). Without this activity, we will not be able to provide the service you have requested. This includes determining if user is real or synthetic (i.e. a bot) or has other Apps on the relevant device that could be used to conduct fraudulent activities (such us wrongfully acquire units or gift cards), and comparing identifiers such as device and advertising IDs, IP addresses and PayPal email addresses to detect accounts linked to the same person or device. Where required by applicable law, we will obtain your consent or rely on our legitimate interest in providing a secure Service |
| Training our machine learning and AI models to provide you with personalized content and user experience Improve and develop new products and features in our Services. | Account Data Device Data Gameplay Data Usage Data | It is in our legitimate interest to optimize and provide better Services to our Users. |
| Building reports | Account Data Gameplay Data | It is in our legitimate interest to obtain better understanding of the user experience, to develop industry research reports, and for Game Partners' legitimate interest in developing further games. |
3. How we share personal information about you
Username; leaderboard; community features
We may display your username, profile information, play progress and reward information, on community features and leaderboards visible to you or other Users on the Playtest Arcade platform. You acknowledge that you can opt out of any leaderboard or community features by contacting Playtest Arcade customer service. You can change your username at any time by editing your profile in Playtest Arcade. We recommend that you do not include your personal information in your username, which can be displayed to other Users.
Corporate affiliates and transaction parties
We may share your personal data with our subsidiaries or affiliates under common corporate control for the purposes described in this Notice. We may also share your personal data with counterparties as part of corporate transactions such as mergers, sales of company assets, financings or acquisitions but only to the extent necessary to evaluate and complete such transactions and subject to applicable legal or contractual requirements.
Law enforcement, regulators and other parties for legal and security reasons
We may disclose personal data when necessary to protect the legal rights of Playtest Arcade, Users or third parties, in order to avoid fraud, manage our risks or comply with applicable laws, legal orders or processes. This includes exchanging information with the authorities and security companies which act on our behalf for these purposes. In these cases and where permitted by applicable laws, we disclose personal data to comply with legal obligations or to protect the legitimate interests of Playtest Arcade or affected third parties, for example if we are obliged to cooperate with government authorities in the context of legal investigations.
When necessary, the categories of data disclosed to such third parties may include your identifiers, Internet or other similar network activity, inferences drawn from other personal information, approximate and precise geolocation data and sensitive personal information. Where required or permitted by law or regulation and reasonably practicable, we will attempt to notify you of such requirements.
Service providers
We have agreements with various service providers to facilitate delivery of our Services, which include those we engage to give customer support, operate the technical infrastructure needed to provide the Services, assist in providing you rewards and protecting and securing our systems and Services, and to help market Playtest Arcade Services.
Advertising platforms and networks
We partner with certain providers, including but not limited to Google, Unity, and social media companies, to display, target, and suppress Playtest Arcade advertisements on their or their partner sites (such as advertisements within games and other mobile apps). Such providers may conduct analytics in relation to advertisements and to manage our advertising on other sites. Personal information we disclose to these providers include device identifiers (such as advertising identifiers), IP addresses, time and event data for certain actions (such as new game installation or in-game purchase made or game playtime milestone achieved). These providers use this information for marketing optimization, reporting, and analysis, and to prevent display of Playtest Arcade advertisements to you and existing users, retarget inactive users, and reach new potentially interested users.
Ads shown in our apps
Our apps and games show ads served through ad mediation platforms (AppLovin MAX and CloudX) and the ad networks they work with (such as Unity Ads, ironSource, Mintegral, Moloco, Pangle, InMobi, Liftoff Vungle, Digital Turbine, BidMachine and Bigo). These providers collect device identifiers such as your advertising ID, your IP address, device information and your interactions with ads in order to deliver, measure and, where permitted, personalize ads and to detect invalid ad activity. You can reset or limit your advertising identifier and personalized ads in your device settings.
Administrative service providers
Our administrative service providers, acting as data processors, may receive and process your personal information to support the Services, including to administer testing, process support requests, detect and prevent fraudulent activity, send push notifications, deliver rewards, and run events to engage with Users, subject to applicable law.
Analytics service providers
We work with analytics service providers that act as data processors to help us analyze and understand the personal data about you and develop trends, patterns and insights to personalize your experience with Playtest Arcade, curate your game selection, improve our Services, optimize sales and advertising, and create new products. These providers include Google Firebase (analytics and Crashlytics crash reports) and Tenjin, which also measures, verifies, and analyzes the performance of our marketing campaigns.
Game Partners
The main purpose of the Playtest Arcade loyalty program is to promote and advertise the games of our Game Partners in the Playtest Arcade platform. In order to enable the loyalty program and reward you for your engagement, (a) we must allow tracking and collection of certain personal data by applicable Game Partners and their analytics providers, such as your game installs, for purposes of reporting, attribution, and billing of the Game Partners; and (b) you direct Playtest Arcade to collect Gameplay Data from Game Partners, including your in-game purchases and advertising views, in order for Playtest Arcade to reward you, provide you with personalized content, market new games of interest to you, to develop our AI and algorithms for predictive modeling, grow our business and community of users, and for development of new products, features, and services. If you choose to access or install a game recommended through our Services, you acknowledge that Game Partner and its analytics partner will collect your personal data from Playtest Arcade and employ tracking technologies as set forth below in Section 6.3 "Cookies and Other Tracking Technologies."
Playtest Arcade may also disclose aggregated information about Users along with information that does not and cannot identify any individual or device, except where limited by applicable laws. For example, we may use anonymized user ratings, review of apps and aggregated information for statistical and machine learning purposes, to provide insights into developing or enhancing Services, for marketing and advertising and for other legally permissible purposes such as testing our IT systems and features. For more information regarding the sharing of data with third parties please review the applicable sections below and the Table for Legal Processing Activities in Section 2.
4. How we store, transfer and secure personal information about you
We are based in Ireland, and we store information that we collect from your device on servers we operate in the European Union and on cloud servers in the United States, including Hetzner and Amazon Web Services. The information that we collect may be transferred, stored, or used in other jurisdictions, where some of our providers may be located. While we protect your information by choosing appropriate providers and having contractual safeguards in place with those vendors, the privacy laws in such jurisdictions may not be as protective as in, for example, Ireland, the UK or the EU.
We maintain administrative, organizational procedures, technical and physical safeguards, consistent with legal requirements where the personal data was obtained, designed to ensure the security and confidentiality against unlawful or unauthorized destruction, loss, alteration, use or disclosure of, or access to, the personal data we collect and process.
Where we transfer personal data from the European Economic Area or the UK to a country that does not have an adequacy decision, we rely on appropriate safeguards, such as the European Commission's Standard Contractual Clauses in our providers' data processing terms.
5. Exercising your rights
You can always update preferences and exercise rights you may have under applicable data protection laws by contacting us as directed below. However, if you do choose to change preferences, opt-out or withdraw consent where it has been given, your experience with our Services may change, be diminished or your ability to use some of the features and options in our Services may be limited (such as access to Units and the Rewards Program described in our Terms). Please keep us informed if your personal data changes or should be corrected.
For a description of the specific rights provided to residents of certain US states, please see the Specific Notice for Residents of the United States below. If you are in the European Economic Area or the UK, you have the right to access, correct, delete, restrict or receive a portable copy of your personal data, to object to its processing, and to lodge a complaint with the Data Protection Commission in Ireland (dataprotection.ie) or with the supervisory authority where you live. We will handle your request in accordance with applicable laws, such as in relation to response time, verification of identity and content. If we cannot fulfill your request, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
Depending on your jurisdiction, your rights may include:
The right to opt out of marketing communications
We do not currently send marketing emails; if we do in the future, each one will include an unsubscribe link. Please note that if you opt out of receiving marketing or promotion messages from us, we may still send you important Service-related messages, from which you cannot opt out. You can opt out of receiving push notifications through your device settings. Please note that opting out of receiving push notifications may impact your use of the Services.
The right to withdraw consent
Where you provided us with your consent, you may withdraw your consent to the collection and processing of personal data at any time by contacting us as directed below or by sending a written request to privacy@playtestarcade.com. Upon receiving notice that you have revoked your consent, we will stop processing your personal data without undue delay. Withdrawing consent may impact your use of the Services, such as access to your account, certain events, and eligibility for earning rewards.
The right to erase your personal data or delete your account
You can delete your account at any time in the Playtest Arcade app (Menu, then Delete account). When you confirm, your account is closed immediately and any Units that you have earned and not redeemed are deleted; this cannot be undone. We keep the closed account and its identifiers for fourteen (14) days and then permanently erase them (completing the erasure can take slightly longer). During that period you may not be able to create a new account on the same device or with the same PayPal account. We may not be able to delete all data you requested, for instance records we keep to prevent fraud, as described in Section 6.2.
The right to object to the processing of personal data or tracking technologies
If we receive such a request, we will review your objection and delete personal data that we processed for the purpose to which you objected without undue delay, unless another legal basis for processing and retaining this data exists or applicable law requires us to retain the data. Please note that certain types of personal data processing is required to enable the Playtest Arcade rewards program, and your opt-out of such processing may impact your ability to continue receiving rewards from Playtest Arcade. Please note that certain processing of personal data is necessary for Playtest Arcade to provide you with the Services, including personalized game ads, reward program, etc. Thus, if you object to some of them, we may not be able to provide you with such Services.
The right to opt out of sharing your data with advertisers
We provide your personal data, such as your device ID or advertising identifier, to our advertisers in order to optimize our marketing of Playtest Arcade services and prevent you from receiving Playtest Arcade advertisements when you have already installed the Playtest Arcade app. Depending on the jurisdiction, if you do not consent to this data sharing or if Playtest Arcade receives an opt-out request from you, we will take steps to block sharing of your data for these purposes. As a result, you may receive Playtest Arcade advertisements in other media channels even if you already have Playtest Arcade installed in your device.
The right to opt out of targeted advertising and content personalization
In order for Playtest Arcade to supply you with the loyalty rewards program where you can earn units towards redemption of a variety of gift cards, Playtest Arcade must be able to provide you with personalized content, including in-app promotions and a curated mixlist of games that Playtest Arcade is advertising to you on behalf of the Game Partners. The Playtest Arcade platform provides you with personalized game recommendations based on a number of factors, including game availability in your jurisdiction, predictive modeling by our algorithms, your game install history, and your Gameplay Data. If you wish to opt out of targeted advertising and content personalization in the Playtest Arcade app or you do not provide consent to such processing, then Playtest Arcade will not be able to provide you with the loyalty rewards program, and you can delete your account in the app as described above.
6. Other important information
6.1 Children's privacy
In accordance with the Terms, you may not use the Service if you are under 18 years old. Playtest Arcade is committed to complying with laws protecting children, within the meaning of applicable law. If you believe we might have any information from or about a child, please contact us.
6.2 Data retention
Playtest Arcade retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Where the law sets a minimum or maximum retention period, we follow it. The following applies unless a longer period is required by law:
- Account data (username, avatar, PayPal Account Data, balance, preferences): retained for as long as your account exists, and erased fourteen (14) days after you delete your account (see Section 5).
- Cash-out and transaction records (including reward delivery details): retained for as long as your account exists, and erased fourteen (14) days after you delete your account (see Section 5).
- Gameplay and reward activity data linked to your account: retained for as long as your account exists, and erased fourteen (14) days after you delete your account (see Section 5). Your progress inside our games is kept with those games, separately from your Playtest Arcade account.
- Fraud-prevention records (fraud decisions and the flags on devices and accounts linked to them): retained after your account is deleted, with no fixed end date, so that we can prevent repeat abuse.
- Analytics event records tied to your installation or account ID: retained for analytics and fraud detection, with no fixed end date, and not removed when you delete your account. Our analytics, crash-reporting and advertising providers keep data according to their own retention settings and policies.
- Customer-support correspondence: retained for as long as needed to handle your request, resolve disputes and prevent fraud.
- Location check: the coordinates from the one-time location check before your first cash-out are used only to determine your country and are not stored in our databases; the resulting country is kept with your account.
- Device and advertising identifiers and IP addresses linked to your account: retained for as long as your account exists, and erased fourteen (14) days after you delete your account (see Section 5), except where they form part of fraud-prevention or analytics event records described above.
- Anonymised or aggregated analytics data: may be retained indefinitely, as it can no longer be associated with an identifiable individual.
If a User does not use the Services for twelve (12) months, the User's inactive account may be terminated and its balance voided as described in Section 9.3 of the Terms, and personal data may be deleted as described above.
You may also ask us to delete your account. By deleting your account, any Units that you have earned and not redeemed will be deleted, and your account is erased after the fourteen (14) day period described in Section 5. Where we choose to maintain de-identified information (where permitted by applicable law), we continue to do so in a de-identified manner and will not attempt to re-identify you. To delete personal data held by Game Partners, please contact them as directed under the terms of the Game Partners privacy policy.
6.3 Cookies and other tracking technologies
Like most online services and mobile applications, we or our Game Partners may use technologies, such as tracking links (embedded URLs), mobile measurement providers (such as Tenjin), cookies, web beacons (also known as pixel, tags or clear gifs) or integrated software development kits (SDKs) in connection with our Services. We use these technologies to secure and improve our Services, for attribution and billing our Game Partners, to understand your preferences, collect information about your activity, browser, and device, and to tailor our Services to your interests. We also use these technologies to collect information when you install games that were discovered from Playtest Arcade, when you make in-game purchases or watch in-game advertisements, or when you engage or click on Playtest Arcade ads in other digital media channels. Our Game Partners employ their mobile measurement partners to collect your information when you download games that you have discovered on Playtest Arcade. These tracking technologies and the collection of Gameplay Data enable Playtest Arcade to verify your task completion, calculate your loyalty rewards, and monitor against fraudulent behavior. As such, these are necessary tracking technologies for the operation of the Playtest Arcade loyalty program. If not accepted, we may not be able to provide you with our Services.
The Playtest Arcade website does not use analytics or advertising cookies or tracking pixels. If we add them in the future, we will update this Notice and ask for your consent where required.
Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer. The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your particular browser help menu. You also may be able to reset device identifiers or opt-out from having identifiers collected or processed by using the appropriate setting on your mobile device. Depending on your jurisdiction, we get your permission before we set certain cookies and other tracking technologies.
Specific notice for residents of the United States
1. Additional disclosures for residents of California, USA
This section applies to the personal information of residents of California and supplements the other sections of this Notice, which continue to apply.
Collection and use of personal information
We have collected the following categories of personal information about you in the past 12 months:
Scroll the table sideways to see all columns.
| Category | Examples | Business purpose |
|---|---|---|
| Identifiers | Name, email, unique personal identifier, online identifier, IP address, device identifier, advertising identifiers, account name, and phone number or Venmo handle (where you provide one for a cash-out) | Operational purposes including customer service; fraud & security incident detection; website improvement; award prize winners; to deliver our Services to you, including personalized recommendations, advertisements, and promotions of Games; and to grow the Playtest Arcade community by marketing and advertising the Services. |
| Internet or other similar network activity | Usage Data, Gameplay Data, whether certain apps are installed on your device, device security and fraud-prevention signals | To prevent fraudulent activity and provide better game recommendations (including personalization of Services, game ads and promotions and building User's profiles), maintain and improve Services, and enable the rewards program, marketing and advertising of the Playtest Arcade Services, monitor and analyze usage and activity trends, training our machine learning and AI models, improve and develop new products, law enforcement. |
| Approximate and precise geolocation data | Country, location | To recommend games based on your country; and precise geolocation data is used for fraud prevention |
| Inferences drawn from other personal information | Profile reflecting your preferences | To recommend games based on preference |
| Sensitive personal information | Precise geolocation, collected once before your first cash-out | To confirm the country you are in, so we can offer the rewards available there and prevent fraud. |
Please note that we use and disclose sensitive personal information only for purposes expressly permitted under California law.
Disclosure of personal information
We may disclose your personal information to third parties for the business purposes outlined in this Notice and in the chart above. Such disclosures include Identifiers and Internet or other similar network activity as described in the table below. In the past 12 months, we may have disclosed your personal information for a business purpose or at your direction. For more details on third parties we share data with see the How We Share Personal Information About You section of this Notice.
In the preceding twelve (12) months and currently, we may have and may continue to sell or share your personal information, or disclosed it for a business purpose, to the following Third Parties as defined by the California Consumer Privacy Act: advertising networks and platforms. We share or sell this information to grow the Playtest Arcade community, optimize marketing of the Playtest Arcade Services, and to prevent you from receiving Playtest Arcade advertisements if you have already installed the Playtest Arcade app. Such information includes identifiers (mobile device or advertising identifier), IP addresses, and event data and Internet or others similar activity (such as a game installation was made, an in-game purchase was made, or a game playtime milestone was achieved). Although we do not "sell" personal information in exchange for money, some of our sharing of personal information to optimize advertising and marketing of the Services (including to prevent you from receiving Playtest Arcade advertisements in other media channels) may be classified as a "sale" or "sharing" under applicable California laws. You may opt out of such "sale" or "sharing" by contacting customer service at contact@playtestarcade.com.
We do not knowingly sell or share the personal information of anyone in the state of California under the age of 16.
Retention of your data
Playtest Arcade will only retain personal data for as long as you use the Services, as required by law or for as long as it is required to meet the purposes for which it was collected. Playtest Arcade account balances or rewards earned as of termination must be preserved for some period to allow for such matters as billing and tax reporting. Note, under the Terms, if a user does not use the Service for twelve (12) months, the user's inactive account may be terminated and its balance voided, and the user's personal data may be deleted. See Section 6.2 for retention periods.
Notice of financial incentive
Under California law, the Rewards Program enables you to earn Points and may be considered a financial incentive provided in exchange for the collection, processing, and retention of personal information. In particular, the Playtest Arcade Rewards Program may serve as a financial incentive for Playtest Arcade's use of your personal information for targeted advertising and personalizing content to you within the Services. Playtest Arcade uses the information to better understand how you use our Services, to improve our products and Services, to personalize our advertising and provide better game recommendations to you, to optimize our marketing of the Services to grow the Playtest Arcade community, to enhance our user analytics, and to operate and fund the Rewards Program. By accessing the Services, you acknowledge that the value of the Rewards Program to you is worth sharing your personal information with Playtest Arcade for the purposes described in this Privacy Notice. Note that participation in the Rewards Program is completely voluntary and you can withdraw at any time. For further details of the Rewards Programs and its terms, including how to withdraw or terminate your participation, please refer to Terms.
Your CCPA rights
The California Consumer Privacy Act (CCPA) grants California consumers the following rights with respect to their personal information:
- Right to Know. You have the right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information that we have collected about you.
- Right to Delete. You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.
- Right to Correct. You have the right request that we correct inaccurate personal information that we maintain about you.
- Right to Opt Out of Sales and Sharing. You have the right to opt out of sales of your personal information to third parties and to opt out of the disclosure of your personal information to third parties for cross-context behavioral advertising, if applicable. However, if you choose to opt out, note that we would not be able to prevent or suppress advertising partners from displaying Playtest Arcade advertisements to you, and as a result of your opt out, it is possible that you may encounter more Playtest Arcade advertisements in other channels.
- Right to Non-discrimination. You have the right not to receive discriminatory treatment for exercising any of your CCPA rights.
Exercising your rights
You may opt out of sales and/or sharing or exercise your right to limit the use/disclosure of your sensitive personal information by sending a request to privacy@playtestarcade.com. See the Section entitled "Exercising your rights" of the Notice for more information.
You may submit requests to know, delete, or correct by contacting us as directed in the Notice. To make such a request, please include the phrase "Personal Information Privacy Request" in the subject line, the Service you are inquiring about, along with your name, address, and email address. If we receive a request to delete your data, we will ask you if you want your personal information to be removed entirely or if you want to be kept on a list of individuals who do not want to be contacted in the future (for a specified period or otherwise). We cannot keep a record of individuals whose personal information we have deleted so you may be contacted again by us, should we come into possession of your personal information at a later date. Requests to know and requests to delete will be honored within 45 days; if more time is needed to respond, Playtest Arcade will notify you.
The CCPA enables California users to appoint an authorized agent to act on their behalf to submit disclosure requests and or deletion requests under the CCPA. We will honor a request from an authorized agent provided that: i) you provide written authorization to the authorized agent to act on your behalf and we can verify your identity and account, and ii) the agent submits proof of authorization.
Browser "Do Not Track" signals
Most browsers contain a "do-not-track" setting. In general, when a "do-not-track" setting is active, the user's browser notifies other websites that the user does not want their personal information and online behavior to be tracked and used, for example, for interest-based advertising on a website. As required by California law, we are required to inform you that, as is the case with most websites, we do not honor or alter our behavior when a user to one of our Websites has activated the "do-not-track" setting on her/his browser. You may seek to opt out of tracking technologies by sending a request to privacy@playtestarcade.com; however, please note that there are necessary tracking technologies within the Playtest Arcade application to validate your game engagement and enable Playtest Arcade to supply you with our loyalty rewards program.
2. Additional disclosures for residents of Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Tennessee, Texas, Utah, and Virginia, USA
This section applies to the personal data of residents of Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Tennessee, Texas, Utah, and Virginia and supplements the other sections of this Notice.
For information on the categories of personal data that we collect, the purposes for which we process that personal data, and how we disclose that personal data, please refer to the Information We Collect About You, Use of Personal Data and Legal Basis for Processing, and How We Share Personal Information About You sections above, as well as the Table for Legal Processing Activities in Section 2. For additional information about the categories of personal information we collect and our purposes for doing so, please refer to the Collection and Use of Personal Information section in the Additional Disclosures for Residents of California notice above.
In some cases we may share your information with third parties for purposes of marketing and advertising the Services and to grow the Playtest Arcade community. These disclosures may be considered "sales" or "targeted advertising" under applicable state privacy laws. For more information about the categories of personal data that we may sell to or share with third parties for such purposes, see the Disclosure of Personal Information subsection in the Additional Disclosures for Residents of California, USA section above. You may opt out disclosure of your data to advertising networks and platforms for these purposes by contacting customer service at contact@playtestarcade.com.
Your rights
Depending on where you reside, and subject to certain exceptions, you may have the following rights with respect to your personal data:
- Access. You may have the right to request that we confirm whether we process your personal data and that we provide you access to such personal data.
- Data Portability. You may have the right to request that we provide a copy of your personal data in a portable and, to the extent technically feasible, readily usable format.
- Correction. You may have the right to request that we correct inaccuracies in the personal data that we process.
- Deletion. You may have the right to request deletion of your personal data.
- Opt Out of Sales and Targeted Advertising. You may have the right to request that we not process your personal data for the purposes of marketing the Playtest Arcade Services to others, including to prevent you from receiving Playtest Arcade advertisements in other channels or for targeted advertising, sales, or profiling in furtherance of decisions that produce legal or similarly significant effects, as those terms are defined by applicable state law.
- Opt Out of Profiling. You may have the right to request that we not process your personal data for the purpose of profiling in furtherance of decisions that produce legal or similarly significant effects. However, if you exercise this opt out, Playtest Arcade will be unable to provide you with the loyalty rewards program.
You may exercise your opt out of rights by contacting customer support or privacy@playtestarcade.com.
Exercising your rights
You may submit requests to exercise your other rights as directed in the Notice. Please include the phrase "Personal Information Privacy Request" in the subject line, the Service you are inquiring about, along with your name, address, and email address. If we receive a request to delete your personal data, we will need to close our Playtest Arcade account. We cannot keep a record of individuals whose personal data we have deleted, so you may be contacted again by us, should we come into possession of your personal data at a later date.
Depending on where you reside, you may also use an authorized agent to act on your behalf to submit requests to exercise your rights. We will honor a request from an authorized agent provided that: i) you provide written authorization to the authorized agent to act on your behalf and we can verify your identity, and ii) the agent submits proof of authorization.
7. Contact us
If you have questions that do not relate to this Notice or data privacy, please contact our customer support team in the Playtest Arcade app or at contact@playtestarcade.com. To exercise applicable data protection rights or comment about this Notice and our privacy practices, you may reach out to our data protection office at:
Data Privacy OfficerPixelprize Limited
The Mill Enterprise Hub
Newtown Link Road
Drogheda, Louth
Ireland
Email: privacy@playtestarcade.com